How To Start A Profitable Blog In 2018
HOW TO START A PROFITABLE BLOG IN 2018
**Disclosure: This post may contain “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.**
Starting a blog is a great way to express yourself, find your voice, help others with your knowledge as well as making real money.
As it is a new year, it’s time to create something new for yourself, which will better your life. I truly believe that a blog is a great extension to your life and can help you make a little extra money.
Many people believe that starting a blog is an expensive and complicated process which consumes hours and hundreds of dollars. This simply, is not the case as technology has come so very far, starting a blog can take you less than an hour and the content is then up to you.
Let’s get started on the process of starting your own profitable blog in 2018.
- Find a name and niche for your blog
- Hosting and themes
- Creating blog posts
- Marketing and social media
- Monetizing your blog
FIND A NAME AND NICHE FOR YOUR BLOG
When you look to start a blog you start to think about the perfect name for your blog and what it is that you will write about.
For an in-depth post on exploring how to find your name and niche you can read, a guide to your blog name and niche.
To summarize, it is important to not only follow your passion, expertise and interests, but also consider your target audience. A successful blog is all about sharing yourself and your knowledge with your audience, helping them to solve specific problems that they are facing, in a way that speaks to them. Lastly, a blog is not really about what you want, if you want to be successful, focus on your audience. Get to know them, find their pain points and the problems which they need to be solved, then work on providing them with content that caters to their needs.
Your blog’s name should be catchy and explain in either a direct or abstract way, what it is your blog is about. Many bloggers choose to use their personal names or something that is close to their hearts.
Don’t be afraid of using fun in your blog’s name and to have fun brainstorming one too. Just remember that your content will always be more important than your name, however something easily spelled or searched will help plenty with returning readers finding you.
Another, and the final point, is uniqueness. The more unique the name, the higher you will rank in searches for your blog.
Simple is better.
Your niche is a perfect combination of you and your readers, and finding the sweet spot where your readers are helped, informed and engaged, and you are passionate and dedicated.
Firstly, start with yourself. What are your interests, what skills or knowledge do you have? Are you a fitness junkie, a fly fashionista or a foodie at heart? What ignites your passion?
I would highly recommend choosing something that you are interested in, as it can quickly become a chore, and you wouldn’t want that.
Next, it is time to think about your target readers. Who are they? What interests them? What probles and pain points are they facing? Are they like you, or are they very different? Ask yourself these types of questions to draw up a guide to your readers and what they will need from you.
Lastly merge the two, what can your knowledge, interests and skills do for your readers? Could you help them with more than one thing? What makes you unique, and your point of view valuable to your readers?
Answering these types of questions will help you find your niche, it is at the end of the day a personal choice. The right answer will come to you.
Note: Once you have your name and niche, it is important to create all of your social media accounts.
HOSTING AND THEMES
Hosting and your chosen theme are essentials for your blog to be launched. You will need hosting and a domain name to get your blog on the internet, WordPress (A content management system that is free to use and user-friendly), and lastly a theme to style your blog.
Hosting and a domain name
The most important part of any blog is its domain name, this is the space reserved for it on the internet, such as www.myblog.com or sally.me. You will pay an annual fee to keep the domain name of your choice, many hosting providers offer a free domain with their hosting packages.
Hosting is paying for space to store and run your blog on the internet and hosting providers use special servers and software to make this possible. You pay to ‘rent’ the space for your blog on a server and to have it available on the internet.
The following are important when choosing your hosting provider and package:
- Ideally you would want more than 10GB of space
- Uptime, the host should have an uptime of 24/7
- Backups, it is very important that your hosting provider has backup servers
- Cpanel, this is your control center and is a must
- Email, the emails should come with spam filters and proper security
- WordPress, WordPress installation is a must for a beginner
We recommend Bluehost as a hosting provider, they have great starter packages for beginners and can easily scale with your blog. They are also one of the largest hosting providers in the world, so it goes without saying that you will be well taken care of no matter your needs.
They are currently running a special of only $2.95/ month, you can find that deal here.
Themes are easy to install and configure and they come in many different styles, colors and with different features. There a millions to choose from, and that can be a daunting case of too many choices, so here are our top pics for paid and free themes to help you get started.
Nisarg is a beautiful theme, it really shines with its clean design. It comes with a lovely layout, with two navigation menus and a large full-width header image, it also supports custom backgrounds and colors.
Peaceful is a minimalist theme which features a single column layout with large header image, a compact navigation menu, and beautiful featured images.
Zeal is a theme for those who love to showcase images in the blog. It comes with a parallax Jumbotron with color filter option, featured posts, multiple widget areas, and stunning parallax effects.
This is a great blank canvas theme that allows you to create literally any design, it comes with a beautiful visual builder, which is easy to use and super-fast. A definite winner at the blog design game. This blog and all of our websites are designed with Divi.
Soledad is from Themeforest. Soledad is a completely modern and vibrantly youthful, dynamic and visually appealing. It has a clean and very legible design that is aesthetically polished and functionally resourceful. You can create a beautiful blog with it.
A very beautiful lifestyle blog theme which has a wonderful and clean design. Shasta has customizable banners and backgrounds that can handle galleries and videos. Begin to write and post about anything and everything on life.
CONTENT: CREATING POSTS
Your content is your gold mine and will do so much for you and your readers. Just keep on going and you will see the results, the amazing results.
Let’s get into creating content.
What to write about and how to get started
Well you have a niche picked out and a lovely catchy name, but what will you write about? What posts will fill up those spaces?
You simply start at the beginning.
All of your expertise, passion and knowledge started somewhere small and grew from there, this same journey of growth applies to you readers as well. They need the whole story, starting from the very beginning, continuing until they reach your level and beyond. Take the blog post you are reading rights now, you are here because you are a beginner, eager to learn, and I will teach you until you can create a successful blog or website in your sleep.
The beginner readers are the biggest target audience, because we are all trying to constantly learn new things and grow.
Your first few posts should be the ones you would like new readers to begin with, start the beautiful journey with them.
I would suggest writing out all of your posts in a text application, such as Word. This way you can write as many as you want, proof and choose the best posts to go onto your blog itself. It is always a good idea to re-read a post before uploading and publishing it, and it is easier to get into the habit of doing so by transferring the text from Word to your blog.
Lastly, add images to your blog posts. Make sure that they are open source images and that they are resized to below 200kb, also optimize the images for social sharing. Images help to break up the text and give your readers a visual representation of your text.
Good luck xx.
MARKETING AND SOCIAL MEDIA
Your blog needs readers, and it is unlikely that they will find your posts on their own, therefore your social media, SEO (search engine optimization) and marketing strategy needs to help you extend your blog’s reach.
Marketing and SEO
Marketing your blog will start with finding other bloggers which you look up to in your niche as well as the bigger bloggers of the world. Comment and be active on their posts and remember to add a link to your blog on each and every comment you leave.
Study up a bit on SEO and see if there are any little things you can apply to your blog and its posts to help with your rankings on Google and other search engines. I would recommend using a WordPress plugin called Yoost SEO, it’s free and gives amazing guidelines to assist with SEO and readability of your posts and blog overall.
Social media will be the engine behind your traffic and will assist you in gaining a great following.
The first thing to do is to have a look at where your target readers spend most of their time online, is it Facebook, Instagram or Pinterest? And then, it is important to take a look at your content and find the right social media platforms that correlate with what you are sharing.
You can find success on literally any social media platform, many have, so try to focus on one platform for your blog and then just update the rest regularly.
If you for instance choose to use Pinterest as you main social media sharing platform, then do research on how to market your blog effectively on Pinterest and what is needed to grow our following. This goes for any platform, just dedicate your efforts to growing your audience on one platform and the rest will follow.
MONETIZING YOUR BLOG
Now for the fun part, making that much needed extra cash or better yet a full time income from your blog.
Firstly, it is important that if you want to monetize your blog, you should treat it like a business. Put together a quick business plan for your blog which details what you want to achieve and how you are going to get there. This will be your roadmap of sorts and will help to give you direction and goals to achieve.
Now monetizing your blog is just like monetizing anything else, you have to give value to your readers. So focus on your content and how it works with your chosen avenue of income and go from there.
Here are a few ways to make money with your blog
Ads are a great way to monetize your blog, with ads your main focus will be on blog traffic. Therefore your content should draw the masses, some examples of blogs which do well are money, lifestyle, tech and self-help blogs, it is also important to put out content on a consistent basis.
Great sources of traffic are Pinterest and Google, so get that SEO on point.
Affiliate marketing is a great place to start to earn money with your blog, as it doesn’t require any initial investment and you don’t need thousands of readers to make decent money.
You should promote products that you personally love and make use of and then write content that highlights the advantages of the said product.
Something else which is wonderful about affiliate marketing is that you can promote your campaigns not only on your blog, but on all of your social media as well.
Google affiliate marketing and your niche and get started on the learning and the earning.
Products and services
A blog can also double as a store or a promotion hub, this is in terms of your products and services. You could promote you design services or your ability to organize and gain new customers, as your posts will highlight your expertise well.
Another great idea is to open a store page on your blog that ties to your niche and sell products that you love online. You could create a Shopify store and link it to your blog, and sell items via drop-shipping or you could create your own homemade products to sell.
Lastly, you could create online courses that help your readers in a more in-depth and practical way than your posts can. Online courses are very popular and there are many free resources which will teach you how to go about creating your very own course.
In conclusion I would like to wish you an amazing 2018, let me know what your blog will be about and give me the url so that I can check it out.
My name is Regan and I am the founder of Miss Tinglover.
Welcome to this blog, I am here to help you be the best you that you can posibly be.
Here you will find information on health, fitness, fashion, beauty and so much more. Life is full to the brim of posibilities and there is no reason why any woman should feel forced into a box.
For more about me, visit the About page ;-).